Recently, I decided to spend a lot of money on a very popular blog. It seemed to me that if there are a lot of readers then my selling success, statistically, will go up. Well, I'm not finding that to be the case. I've had about 9 clicks in 20,000 views! Whew, what now?
I keep hearing that you need to identify your target market. I have been debating whether or not I should send a follow up survey after people leave feedback for my hypnosis cd's. After researching this I have discovered that I really need to send a survey. I found a few pointers on how to identify your target market through a survey.
The two most important areas are Demographics and Psychographics.
Demographics should cover; Age, gender, income, education level, stage of life cycle (married, single, divorced, etc), ethnic and religious background.
Psychographics should cover; Lifestyle questions. Are the consumers trendy, conservative, travelers? What social class do your consumers belong to? Upper, middle, lower? Are they opinion leaders or opinion followers. What are their activities, interests, attitudes and beliefs. How do they spend their spare time?
I found a few sample survey's online and I'm going to develop a survey that can give me a better picture of my target market. I've decided I will email my customers after they leave feedback and offer a free gift if they complete the survey. I'm thinking my meditation mp3 download would be a nice gift for participating.
I'd love to hear your thoughts on this topic and I hope this was helpful.
In light of advertising without knowing my target market (sheesh) I've decided to put my entire ETSY shop on sale this week.
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Well if customer recommendations help then I highly recommend your mp3's because they are wonderful and effective and brilliant!
ReplyDeleteOff to check out your sale!
Breeze
Those are good points! The sample survey is a great idea.
ReplyDeleteI think you're on the right track. It's so hard trying to determine your market, especially when selling online.
ReplyDeleteThanks for the comment on my blog. Of course you can use the affirmation! I'd be honoured. Let me know when it's available and I'll purchase it. I think I could use it and I think it will be worth a review on my blog as well!
ReplyDeleteBreeze
I love the idea of the sample survey! That's awesome.
ReplyDeleteThanks so much for your insight. :D